Unlike many people’s thinking, content marketing is beyond the blogs on your website. It incorporates any content you share on social media, YouTube, community forums, podcasts, and so on. While you might have the best content, your content marketing may fail if you do not do it the right way. Here are some powerful tips that will transform your content marketing forever:
Understand the persona of your audience
The success of your content marketing depends on how well you deliver the right message to the right audience. For this to happen, you must know your audience by understanding their persona. The audience persona involves knowing the nature of your targets. What problems do they have? What are they looking for, their goals, and challenges?
1 Understand the persona of your audience2 Get insights of the content funnel3 Set goals4 Don’t sell Offer value5 Make SEO a central piece6 Diversify your content distribution channels 7 Tell your brand story8 Consider tracking and analyzing your content data
Also, the concept involves classifying the audience according to their demographic, age, profession, interests, and pains they want to solve. Having an in-depth understanding of the audience’s persona will help you know the people following you. This way, it will be easy to deliver the right message about your brand in a perfect way.
Get insights of the content funnel
The business rule is: you cannot sell to everyone. This principle is not different in the virtual space. Not every site visitor will convert to a lead and customer later. The number of people converting is far less than those visiting your site. This is the content funnel. Understanding this aspect will save you from excessive thinking and stress. As a marketer, your goal should be to maximize the number of people going through the entire content funnel. You can do this by strengthening your content marketing and guiding the audience through the funnel. You need to structure your content to serve each audience in the three funnel stages effectively. Do not jump to convert a visitor to your site. Instead, take them through awareness, engagement until they are ready for conversion. This way, your content marketing strategy will be effective.
Set goals
Goals, goals, and goals. Like other marketing aspects, you need to define the goals you want to achieve with your content. Are you looking to increase your traffic? Do you want to move extra sales? Or is your desire to win new subscriptions to your newsletter? Having a well-defined goal is crucial in content marketing. The goals will guide you on the nature and type of content you need to develop. For instance, brand awareness content will be a perfect idea for people looking to enhance their traffic. You cannot use the same content when your goal is to boost your newsletter subscriptions. So, have clear and realistic goals when launching your content marketing campaigns.
Don’t sell Offer value
No doubt, people love trying new products but hate salesy content. No one will buy your items if you start selling to them. Instead, the current audience wants information about your products so that they can make a purchase decision. When working on content marketing, you need to understand this aspect. You should refrain from delivering salesy content. Instead, your focus should be on offering value. Inform the audience about the products and services benefits and features. Interact with them and understand their pain. With this information, it will be easy for you to craft content that addresses their pain points and offer an ultimate solution.
Make SEO a central piece
While your content needs to target your audience, it must be searchable. Many people use the search engine to look for information and solution. Even if you might have the best solutions, your content will not bear fruits if it is not searchable. For this reason, SEO must be at the center of your content marketing. Ensure you optimize your content for the search engines. If you have no idea how to go about it, you should consider working with a Melbourne marketing agency. An agency will help you optimize your content for different platforms and boost your success rates.
Diversify your content distribution channels
Many people make some misconceptions about content marketing. They think it only involves publishing content on your website or blogs. By doing this, you forget the meaning of the word marketing. After publishing your content, you need to inform the world about it. People following you on social media need to know when you have a new blog post. The same case happens to your emailing list subscribers. As such, you must consider incorporating multiple content distribution channels. Share the content on your social media pages and send an update to the email list subscribers. You can also opt for paid ads to promote your content. All these approaches will boost your content reach and conversion rates.
Tell your brand story
Storytelling is the secret of any marketing. Content marketing is not exceptional. How well you tell your brand story determines the response you will get from the target audience. This story should not focus on you and your brand. Instead, it should have a customer perspective. Talk about the customer problems and the solution your brand is offering. Also, it needs to be around every aspect and content about your business. So, do not think that writing an about us page and one blog post on your brand is final.
Consider tracking and analyzing your content data
Does your content marketing approach realize its objectives? This is not a guesswork question. To answer it, you need a data backup. Tracking and analyzing your content data is not optional in content marketing. You need to know whether you are achieving your content goals or not. Also, you must assess how the content strategy is working. In a word, content marketing is a crucial way to enhancing your returns in this decade. But how you do it determines whether you will achieve it or not. Following these tips will revitalize your content marketing forever.
